Richard Branson's 5 Rules for Good Business

BY Richard Branson |

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During a recent radio interview on the BBC, the host asked me what advice I would give to young people who want to start their own businesses. In the 46 years since I launched Student magazine, the world has certainly changed. The uncertain economic outlook and the relentless pace of technological advances make replicating Virgin’s success much more challenging for today’s young entrepreneur.

At Student magazine, we expressed our opposition to the Vietnam War and the Cold War; these days, governments now